New car owners: Owners of newer cars are most likely to use a hand car washing service. These owners take great pride in their cars and will bring them often to the wash and detail service. The goal with these customers is to promote regular use of the wash and detail service. The aim is to inform these customers that Soapy Rides will keep their car looking as good as it did the day they drove it off the lot.

Soapy Rides segments its customers by type of car ownership. We believe that the type of car that a person owns says volumes about their driving, and, therefore their car washing and detailing requirements. Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage of. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs. We have the ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees. Soapy Rides will be providing customers with three services: exterior car washing,, interior cleaning, and detailing.

The car wash will be based in East Meadow, New York. This area has a number of benefits in terms of the market that it will provide for the business. Over 40% of households in the immediate neighborhood earn over $70,000 annually. Many people in the neighborhood own and/or lease new cars and place great value on their cars and how they look. There are a large number of car dealerships in the area–five within three miles of the proposed location for Soapy Rides Our Solution Opportunity Problem & Solution Problem Worth Solving

Quality is the best business plan